A/B Testing & UX Optimization Lead

Amex GBT is seeking a Manager, Digital Experimentation to lead test design, execution, and analysis that optimize web experiences and generate measurable business impact through CRO, A/B testing, and user research.

You will own the Adobe Target platform and testing governance, partner with web, analytics, and product teams, and translate findings into clear actions while maintaining data quality and stakeholder alignment. This role sits on the Digital Experience team within Performance Marketing.