AI-Driven SEO & GEO Leader for Retail Growth

Boots UK is seeking an SEO/GEO Manager to own the day-to-day delivery of our SEO and GEO strategy for Boots.com across Health, Wellness, General Merchandise, and Beauty. You will align with trading, content, and tech teams to improve discoverability and AI-readiness, ensuring strong foundational SEO signals and scalable workflows.

You will lead traditional and AI-driven search initiatives, optimise data and entity representations, and drive growth across web, app, and in-store journeys, working