IT & Software

Business Intelligence Analyst, GBM

TikTok

London · Greater London · United Kingdom

Overview

In this role, you own the measurement backbone for TikTok’s Global Business Marketing, turning strategic aims into visible impact. You connect global and regional teams to build governance, analytics infrastructure, and commercial intelligence that tracks outcomes against priorities like New Client Acquisition and Marketing ROI. You work hands-on to operationalize dashboards, data quality, and reporting that inform executive decisions and planning. You will shape cross-functional measurement and provide analytics that translate data into actionable business narratives. A strong hook is the opportunity to influence growth by tying marketing activity to real commercial results at scale.

Responsibilities
  • Own and operationalise the measurement governance framework across global hub teams and regional spokes
  • Design and continuously improve performance dashboards and reporting infrastructure
  • Set data governance standards ensuring data integrity and consistency
  • Lead tracking and reporting of impact against P0 priorities, with New Client Acquisition as focus
  • Produce executive-level analysis and QBR reporting linking marketing to business outcomes
  • Conduct root cause analysis when performance deviates and partner with regional teams
  • Serve as primary S&O interface with MarTech and MSO on data infrastructure and tooling
  • Collaborate with integrated marketing teams on attribution and channel performance
  • Ensure consistent measurement methodology across regions
Key requirements
  • Minimum 5+ years in advanced analytics, BI, or performance insights
  • Ability to translate complex data into executive narratives; comfortable with leadership
  • Strong understanding of marketing data flows between marketing, sales, and commercial operations
  • Strong SQL skills with capability to explore, transform, and validate data
  • Proficiency in Python for advanced analysis
  • Experience with A/B testing and experimental design
  • Proficiency in building visualizations with Looker, Tableau, or similar
  • Strong communication and influencing skills
  • Highly organized and detail-oriented
  • Clear written and verbal communicator; able to present findings clearly
  • SQL
  • Python
  • A/B testing

Reference: WJ-747_30144765

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