Campaign Automation Developer

• Design, develop, execute, and optimize multi-channel customer marketing campaigns.
• Develop complex SQL queries and SAS programs for audience segmentation, campaign execution, data processing, and operational workflows.
• Use Python to automate manual processes, analyze data, build validation utilities, and improve campaign efficiency.
• Translate business requirements into scalable, reusable, and sustainable campaign solutions that reduce manual effort and operational risk.
• Analyze customer, product, and campaign data to ensure data quality, integrity, and accurate audience selection.
• Build reusable campaign frameworks while promoting strong coding, documentation, and development standards.
• Develop and support campaigns using Salesforce Marketing Cloud (SFMC) and Unica Campaign/Interact.
• Collaborate closely with Technology and Data teams on integrations, automation, data availability, and platform enhancements.
• Troubleshoot campaign production issues across SQL, SAS, SFMC, and Unica environments.
• Conduct root cause analysis and implement sustainable corrective solutions rather than temporary fixes.
• Perform campaign QA, audience validation, negative testing, and production-readiness reviews prior to deployment.
• Analyze campaign outputs and proactively identify data, targeting, or execution issues before campaigns are released.
• Support continuous testing and optimization to improve campaign performance and operational reliability.

Qualifications

• Strong hands‑on experience with SQL, including complex queries and large customer datasets.
• Strong experience developing and maintaining SAS programs.
• Practical Python experience for automation, data analysis, validation, or process improvement.
• Hands‑on experience with Salesforce Marketing Cloud (SFMC).
• Experience with Unica Campaign and/or Unica Interact.
• Strong understanding of campaign data validation, QA, testing, and production deployment.
• Experience troubleshooting campaign, data, and platform issues and performing root cause analysis.
• Ability to translate marketing/business requirements into effective technical solutions.
• Experience working cross‑functionally with marketing, technology, data, and business stakeholders.
• Strong analytical, problem‑solving, documentation, and communication skills.