CRM Data Analyst

In this role you will translate data into actionable insights to drive personalized customer engagement and optimize CRM strategies at Burberry. You will collaborate with CRM, Data Science, and Digital teams to structure and analyze large datasets using Databricks, shaping how we engage clients across channels. You’ll design dashboards to empower stakeholders and ensure data governance across platforms. This role blends strong analytics with fashion industry business acumen to elevate client experiences at scale.

• Build, maintain, and optimize customer data models and segmentation frameworks in Databricks
• Identify insights and trends to inform personalization and strategic decisions
• Design and maintain interactive dashboards (Tableau/Looker/PowerBI) ensuring data accuracy and usability
• Ensure data governance and consistency across global CRM and analytics platforms
• Collaborate with cross-functional teams to support omnichannel initiatives and clienteling tools (Data Science)

• 5+ years in CRM Analytics or related roles, ideally in fashion, retail, or luxury
• Strong proficiency in Databricks (SQL, Python, or PySpark)
• Solid understanding of CRM principles, segmentation, and campaign measurement
• Experience with customer databases, CDPs, and marketing automation systems (Salesforce, Braze)
• Proven ability to create and maintain reports and dashboards in Tableau and Looker
• Strong analytical mindset and attention to detail
• Excellent communication and stakeholder management

• communication
• stakeholder management
• attention to detail
• Databricks (SQL, Python, PySpark)
• Tableau
• Looker