CRM & Lifecycle Automation Lead

Fox Group International is seeking a CRM & Lifecycle Lead to own the customer lifecycle strategy across Fox Pharma and MedFx. You will combine strategic planning with hands-on delivery, using segmentation, personalisation and automated journeys to improve conversion, retention and customer value, driving repeat purchasing and cross-sell opportunities.

The role involves delivering a prioritised CRM roadmap, building automated journeys for onboarding to reactivation, planning email campaigns and