CRM Specialist

In this role you will drive CRM campaigns to engage users across email, push, SMS, in-app, and on-platform messages. You will work within a cross-functional team to optimize lifecycle activity and deliver data-driven insights that improve engagement and conversion. You will own campaign delivery, testing, and audience segmentation, shaping messaging strategies for a fast-growing fintech focused on financial inclusion. Join a mission-driven, diverse team and contribute to a scale-up with global reach and impact.

• share options
• Bupa private healthcare
• flexible working
• competitive compensation

• Support the CRM lifecycle roadmap with monitoring, evaluation, and optimization of all activity
• Analyze user data to identify opportunities and inform decisions
• Create and optimise customer engagement campaigns across email, SMS, push, and in-app messaging
• Own campaign delivery, QA, and audience segmentation for timely execution
• Track KPIs and translate results into actionable recommendations for improvement
• Collaborate with data and BI teams to enable data-driven decision-making

• At least 3 years of relevant CRM experience in a consumer-facing environment
• Hands-on experience with Braze or a comparable CRM/marketing automation platform
• Comfort with tech terminology (SDK, API) and quick adaptation to new tools
• Knowledge of HTML and CMS systems is a plus
• Ability to translate customer needs into actionable strategy
• Experience managing multiple workstreams and prioritising effectively
• Fluent English; multi-national or multilingual experience is a plus
• Bonus: experience in banking, fintech, or regulated industry

• collaboration
• data-driven decision making
• prioritisation
• Braze or similar marketing automation platform
• HTML
• CMS systems