Customer Data & Insights Manager

In this role you shape CRM performance and customer value through data-driven insights that drive smarter decisions and measurable growth. You will work at the intersection of marketing, analytics, and commercial performance, turning complex data into actionable guidance for CRM and business leaders. You’ll own reporting and dashboards, connect disparate data sources, and elevate decision-making with rigorous analyses. This is a mission-critical role for expanding data-enabled customer experiences across Expedia Group.

• Own reporting, performance measurement, and insight generation across CRM, lifecycle communications, customer behavior, member engagement, and marketing effectiveness
• Lead deep-dive analyses to identify drivers, quantify opportunities, and translate findings into clear recommendations for CRM and commercial stakeholders
• Strengthen measurement frameworks with KPIs, attribution, forecasting, experimentation, and optimization strategies
• Build and evolve dashboards, reports, and executive presentations by integrating data sources and improving data quality
• Partner with technical and non-technical stakeholders to align analytical questions and resolve data challenges
• Connect customer, campaign, and performance trends to broader business objectives to guide actions and investments
• Simplify complex findings into compelling narratives for analysts, leaders, and commercial audiences
• Identify opportunities to improve reporting processes, analytical capabilities, and AI-enabled workflows to accelerate insights

• 6+ years of experience in CRM, marketing, customer, commercial, or performance analytics
• Strong SQL skills and experience with large datasets; experience with AI-enabled analytics tools (e.g., Claude) is a plus
• Proficient in Excel or advanced spreadsheets and able to create executive-ready presentations
• Experience measuring CRM, customer, marketing, or trading performance; understanding of attribution, forecasting, experimentation, and optimization
• Ability to switch between detailed analysis and high-level strategy and translate metrics into commercial implications
• Experience building dashboards, reporting frameworks, and scalable measurement solutions that foster trust in data
• Clear, confident communication across audiences and strong cross-functional relationship skills
• Thrives in ambiguous environments with curiosity, structure, rigor, and continuous improvement mindset
• Effective storyteller who translates data into concise, actionable insights for decisions
• Bachelor's or Master's degree in Analytics, Statistics, Economics, Mathematics, Business, Marketing, or a related technical field; or equivalent professional experience

• clear communication
• cross-functional collaboration
• storytelling
• SQL
• Excel or advanced spreadsheet tools
• data visualization and dashboards