Customer Data Platform Operations Lead

Customer data platform operations take center stage in this lead role, from unified customer views to advanced segmentation and cross-channel activation. Bilingual communication is required.

The MarTech Operations Lead ensures the CDP ecosystem is efficiently implemented, consistently optimized, and governed. This role translates business requirements into technical requirements, supports platform administration, and reinforces privacy and data hygiene. Collaboration spans channel managers, Marketing, Data, Operations, IT, and vendors.

Key Responsibilities:

• Build unified customer views and cross-channel activation journeys
• Maintain data hygiene and alignment with governance standards
• Gather business requirements and translate technical requirements
• Support compliance and proper handling of customer data
• Identify efficiency, automation, and standardization opportunities

Requirements:

• Three or more years in CDP operations or marketing automation
• Hands-on experience building advanced audience segmentation
• Experience with data models and JSON field architecture
• Experience integrating CDP, automation, and CRM systems
• Familiarity with Quebec and Canada privacy laws is an asset

Apply CDP operations expertise to customer views, audience segmentation, data governance, privacy, and connected activation journeys.