D2C Growth Lead – Reverse Mortgages

EQ Bank is seeking an Associate Director, Direct-to-Consumer to lead and grow its reverse mortgages D2C channel. You will own end-to-end consumer journeys from marketing and acquisition to conversion and retention, measuring growth, profitability, and operational excellence across a cross-functional team.

You will partner with marketing, product, credit, and technology to deliver a cohesive, high-performing engine focused on lead quality, conversion, and lifetime value for Canadians.