Data Analyst

As an Analyst at RAPP you help turn data into actionable insights that drive client growth. You will work on defined client streams within the Data Analytics team, taking ownership of deliverables under supervision and expanding to independent work. You’ll design test-and-learn plans, analyze campaign elements with AI tools, and report on what worked and how to optimise future activity. The role focuses on data-driven decision making, customer journeys, and measurable outcomes, with a strong emphasis on curiosity and clear communication. This is an opportunity to shape analytics within a collaborative, cross-functional agency environment.

• Set up test-and-learn plans for client marketing and CRM activities
• Use RAPP’s AI tools to derive insights on campaign creative effectiveness
• Create customer profiles for audience subsets and report findings to clients
• Provide post-campaign analysis to identify what worked and how to optimise future activity
• Support the experience strategy team in building data-driven customer journeys
• Build a KPI tree or measurement framework outlining key metrics to track and improve

• Working knowledge of SQL and/or Python
• Ability to independently pull data from cloud environments (AWS/Azure/GCP)
• Experience in agency, consulting, or client-side setting with customer-related datasets
• Strong curiosity, attention to detail, and desire to present findings to teams and clients
• Ability to work independently and collaborate across multiple teams

• Curiosity and questions-first attitude
• Detail-oriented and data-skeptical (questions data quality)
• Comfort presenting findings to teams and clients
• SQL
• Python
• Cloud data access (AWS/Azure/GCP)