Data Analyst

XCM is looking for a Data Analyst to join our growing team.

We’re looking for someone with strong SQL experience, excellent Excel skills, and a genuine passion for using data to drive performance. You’ll work across a range of sectors including Retail, Sports, and Gaming, supporting industry-leading brands by delivering clear, actionable insights — often at pace.

You’ll be part of a collaborative and supportive team. You’ll work closely with Lead Analysts, the Client Team, and wider stakeholders to answer business questions, measure campaign performance, and help clients make smarter, data-driven decisions.

This role is ideal for someone who enjoys working independently, takes ownership of their work, and thrives in a fast-moving environment where priorities can shift quickly.

What You’ll Be Doing

• Owning end-to-end analysis for a range of client and internal requests, from quick-turn insight to deeper performance reviews
• Using SQL to extract, validate, and manipulate large datasets
• Building and maintaining visual reporting and insight outputs using XCM’s Horizon BI tool, ensuring stakeholders can quickly understand performance, trends, and opportunities
• Measuring performance and ROI across online and offline marketing activity
• Analysing customer and campaign behaviour across channels including:
• Email
• Web & onsite behaviour
• SMS
• Direct mail
• Reporting on marketing and customer KPIs such as leads, conversion rate, traffic, engagement, and revenue impact
• Producing insight and recommendations that directly influence campaign optimisation and strategic planning
• Supporting BAU reporting schedules while also delivering ad-hoc analysis requests with speed and accuracy
• Creating clear, visually impactful outputs (reports, decks, dashboards) that translate complex data into a story
• Supporting and contributing to larger analytical projects and roadmap work
• Presenting insight and recommendations confidently to colleagues and clients where required

What We’re Looking For

• Strong SQL experience (essential) — confident writing queries to work with large, real-world datasets
• Strong Excel skills (essential) — comfortable with formulas, pivots, and working with complex spreadsheets
• Confident handling multiple priorities, working at pace, and delivering to deadlines
• Strong analytical thinking — able to spot trends, inconsistencies, and commercial opportunities
• Able to explain insight clearly to non-technical stakeholders
• Proactive and organised — comfortable taking ownership and pushing work forward independently
• Collaborative mindset — enjoys working with others and contributing to shared delivery

Bonus (nice to have)

• Experience with BI / visualisation tools — Superset would be a strong advantage
• Experience in marketing, CRM, ecommerce, or customer analytics
• Exposure to big data environments, warehouses, or automated reporting

Why XCM?

• Fully remote working with a strong team support network
• Exposure to high-profile clients across exciting sectors
• Varied work: BAU reporting, campaign insight, and strategic analytics
• Clear opportunity to grow your technical skillset and analytical capability
• A team that values collaboration, quality, and continuous improvement