Data Director

In this role you lead analytics and marketing intelligence for a major European automotive client, translating data into strategic recommendations. You’ll collaborate with senior stakeholders across markets to identify growth opportunities and deliver commercial value. You shape new analytics capabilities and act as a trusted advisor, balancing strategic insight with practical execution. This is a cross‑functional, client‑facing leadership position within the WPP network that drives measurable marketing and business impact.

• Life Assurance
• Permanent Health Insurance
• BUPA
• Flexible hybrid-working schedule
• Well-being Programme
• Cycle to Work Scheme

• Lead development and delivery of marketing analytics and intelligence across European markets
• Turn data and market information into clear, actionable insights and recommendations
• Advise senior client stakeholders on marketing effectiveness, growth and business objectives
• Combine data sources to form a holistic view of performance across markets
• Identify trends and translate them into meaningful recommendations
• Shape new analytics approaches, products and capabilities across analytics, measurement and marketing intelligence
• Lead strategic client conversations and manage expectations with senior stakeholders
• Identify growth opportunities and shape commercial propositions and scopes of work
• Coordinate cross‑functional teams to deliver integrated solutions across markets

• Deep automotive sector experience
• Extensive marketing analytics, data, measurement or marketing intelligence experience
• Proven track record advising senior stakeholders and translating data into strategic recommendations
• Strong commercial understanding with experience growing client relationships
• Experience across multiple markets, preferably Europe or globally
• Consulting and problem‑solving skills with ability to translate business challenges into analytical responses
• Excellent communication and presentation skills; ability to influence senior stakeholders
• Experience leading cross‑functional teams and delivering complex client solutions
• Understanding of how data analytics influence marketing, customer experience and business performance
• Comfort in fast‑paced, evolving environments
• Additional European language skills would be advantageous

• Excellent communication and presentation
• Strategic advisory mindset
• Cross‑functional collaboration
• Marketing analytics
• Data interpretation and insight generation
• Marketing intelligence and measurement