Data Planning Director

In this role you will lead data, measurement, and analytics for a regional market within VML’s Data & Analytics team. You will align analytics strategy with business and marketing goals and connect data across WPP to drive decision making. You’ll manage client relationships, propose commercial scopes, and coordinate cross-functional capabilities to deliver digital analytics, marketing effectiveness, CRO, and insights. You’ll foster a data-driven culture and help scale analytics across multi-market ecosystems. This is a high-impact opportunity to shape how data informs strategic decisions for a global client engagement.

• hybrid work model
• inclusion, equity & belonging initiatives
• accommodations on request
• career-forward environment
• global client exposure
• collaborative culture

• Act as the primary client partner for data and analytics within the regional market
• Lead the market measurement and analytics strategy in alignment with business and marketing objectives
• Propose commercial scopes and deliver against client briefs
• Coordinate capabilities across the data and measurement ecosystem (Digital Analytics, Marketing Effectiveness, CRO, Media Analytics, Analytics Engineering & Reporting, Insights)
• Ensure robust measurement frameworks, KPIs, and methodologies aligned with goals
• Translate complex data into strategic insights and actionable recommendations
• Drive a data-driven culture across teams and workstreams
• Collaborate with global and local teams to ensure consistency in frameworks and reporting
• Lead strategic conversations on campaign measurement, cross-channel measurement, attribution, and optimization opportunities
• Identify opportunities to evolve analytical capabilities, processes, and ways of working
• Promote new methodologies and AI capabilities to accelerate analysis and decision making
• Facilitate integration of multiple data sources and analytical perspectives across the marketing and business ecosystem
• Act as a strategic reference point for stakeholders and multidisciplinary teams

• 10+ years of experience in analytics, measurement, digital strategy, or marketing analytics
• Experience leading complex data, analytics, and measurement initiatives
• Proven ability to scope, resource, and develop commercial proposals
• Knowledge of data and analytics ecosystems across marketing and digital (media, commerce, social, CRM, loyalty)
• Experience with tools: Google Analytics 4, Amplitude, BigQuery, Tableau, Power BI, Looker
• Familiarity with marketing effectiveness, attribution, customer insights, cross-channel analytics
• Ability to connect multiple data sources into strategic business decisions
• Experience working with multiple stakeholders and multi-market environments
• Ability to lead strategic conversations and align teams
• Interest in AI applied to analytics and insight generation
• Excellent written and spoken English

• client management
• strategic consulting
• collaboration
• Google Analytics 4
• Amplitude
• BigQuery