Digital Analyst

Virgin Atlantic

Crawley

Virgin Atlantic is recruiting for the role of Digital Analyst. The Digital Analyst will turn complex data into clear insight on digital channel performance, helping teams understand customer behaviour and improve journeys. The role also supports dashboards, reporting, testing, and evidence-led prioritisation.

Role details

• Location: Crawley
• Working pattern: Hybrid
• Job type: Permanent
• Salary: Competitive
• Closing date: 10/09/2026

What you’ll do

• Build and maintain dashboards and reports that give a trusted view of website and app performance.
• Keep reporting accurate, consistent, and useful for stakeholders.
• Analyse customer journeys to identify issues, opportunities, and behaviours affecting performance.
• Use session replay and behavioural analytics to find friction points and recommend improvements.
• Support the sizing and valuation of opportunities to improve digital channels.
• Help design, implement, and analyse A/B and multivariate tests with UX and Product teams.
• Respond to ad-hoc reporting and analysis requests clearly and quickly.
• Contribute to a central reporting suite and a data-driven culture.

What they’re looking for

• A degree in a numerate, business, or digital discipline, or equivalent work experience.
• Knowledge of digital analytics tools such as Adobe Analytics, GA4, or similar.
• Familiarity with dashboarding and visualisation tools.
• Strong Excel skills, SQL, and Python.
• Working knowledge of session replay tools.
• An analytical mindset with curiosity about why performance trends happen.

Additional role information

• The role reports to the Product Manager for Digital Performance.
• Adobe Customer Journey Analytics is a key tool in the role.
• The role sits within Digital, Ecommerce, and Marketing support.
• This is described as an opportunity for someone early in their analytics career.