Digital Analyst

Every service we sell ends in a number: leads, sales, cost per acquisition. The analyst is the person who makes sure that number is real. Tracking that double counts, consent that blocks the tag, a form that fires on load: you find these before the client does.

Once the measurement is right, you use it. Conversion rate optimisation is a service here, and the analyst decides what to test and reads the results.

What you will be doing

• Set up and audit GA4, Google Tag Manager, consent mode and server-side tagging for clients.
• Build reports in Looker Studio that a business owner can read without a translator.
• Design and analyse A/B tests and landing page experiments with the designers.
• Pull Search Console, ads and CRM data together to answer a client's actual question.
• Write up findings as recommendations, with the expected effect and how you would check it.

What you will need

• At least five years of commercial work in this field that you can show us. We promise clients that everyone on their project has that, so it is not negotiable.
• GA4 and Tag Manager implementations you did yourself, including the debugging.
• Working SQL or a scripting language for pulling and joining data.
• Enough statistics to know when a test result means nothing.

Useful, not required

• BigQuery exports from GA4.
• Experience with heatmaps and session recording tools.