IT & Software

Digital Analytics Engineer

ASOS

London · Greater London · United Kingdom

Overview

In this role you will shape how ASOS understands customer behaviour across web and app by building reliable behavioural models and ensuring high-quality data for analytics and experimentation. You will partner with product and engineering teams to design instrumentation, maintain data quality, and enable trusted metrics for self-serve analysis and leadership reporting. This position offers impact through scalable data products and a strong focus on privacy-conscious, observable data. You will work across Databricks, pipelines, and semantic layers to empower data-driven decisions.

Pay / Benefits
  • employee discount (hello ASOS discount!)
  • employee sample sales
  • 25 days paid annual leave + extra celebration day
  • private medical care scheme
  • Fixed Annual Payment in addition to salary
  • learning opportunities and in-the-moment experiences
Responsibilities
  • Model and extend core behavioural models in Databricks for web and app
  • Design and maintain session logic, funnels, journeys, attribution, and feature usage metrics
  • Own data quality and consistency of behavioural events entering analytics platforms
  • Build transformation pipelines for enrichment and standardisation; manage event contracts with frontend teams
  • Implement end-to-end data quality checks and monitor schemas, completeness, and drift
  • Enable trusted metrics via Databricks metric-enabled views and Power BI semantic models
  • Collaborate with product analysts and engineers to ensure clear, reusable metrics
  • Align frontend instrumentation with analytics needs and review instrumentation changes
Key requirements
  • Experience in analytics engineering, data engineering, or product analytics
  • Strong SQL and hands-on experience with Databricks / Spark / DBT / Python
  • Solid understanding of behavioural and event-based data modelling
  • Experience with product analytics platforms (Mixpanel, Adobe or similar)
  • Experience building reliable data pipelines and quality controls
  • Comfortable working with software engineers on data instrumentation
  • Pragmatic, detail-oriented approach to data quality
  • collaboration with cross-functional teams
  • attention to detail
  • pragmatism in tackling data quality issues
  • Databricks
  • Spark
  • DBT

Reference: WJ-747_30313319

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