Digital Channel Analytics Specialist

Shape City of Hamilton communications through digital analytics and channel optimization. This primarily daytime role includes evenings and weekends when required.

Reporting to the Senior Marketing & Content Strategy Advisor, the Channel Strategy Specialist supports marketing and communications teams. The work spans audience behaviour, user journeys, engagement trends, and campaign performance. It connects website, social media, newsletters, paid media, and traditional channels through measurable strategies.

Key Responsibilities:

• Monitor website, social media, newsletter, and campaign performance
• Translate complex data into actionable strategic insights
• Recommend channel, timing, messaging, and delivery adjustments
• Support SEO, Google Ads, and Meta Ads guidance
• Collaborate on campaign optimization and high-level ROI assessment

Requirements:

• Degree or diploma in marketing, communications, business analytics, or related discipline
• Experience in digital analytics, omnichannel marketing, or communications strategy
• Familiarity with Google Analytics, Tag Manager, Adobe Analytics, or visualization tools
• Experience translating audience and engagement data into recommendations
• Excellent communication, presentation, organization, and collaboration skills

Apply channel analytics, audience insights, and strategic guidance to improve measurable communications across the City’s ecosystem.