Digital Experimentation Lead — Growth via Data-Driven Tests

British Airways is seeking a Digital Experimentation Lead to own and grow our experimentation program across ba.com and the app. You’ll lead a small team, drive tests from strategy through analysis, and link insights to customer impact and revenue.

You’ll partner with Product, Technology and agencies to migrate to new tools, champion experimentation, and build a culture of curiosity across digital teams in a fast-paced environment.