Digital Marketing Platform Manager

Drive CI Financial’s digital marketing ecosystem through platform strategy, lead generation, and Adobe technologies from an in-office environment. Connect customer needs with effective online experiences.

This Manager, Digital Experience position supports digital transformation across CI’s wealth and asset management business. You will partner with agencies and leads from strategy while collaborating with Marketing, Sales, SEO/AEO, Client Services, and Technology. The work balances technology, design, governance, quality assurance, and user needs across the digital platform ecosystem.

Key Responsibilities:

• Partner with agencies on digital experience design and development
• Streamline processes and scale cross-functional best practices
• Plan delivery with stakeholders and external partners
• Provide direction across assigned digital projects
• Balance technology, design, governance, quality assurance, and user needs

Requirements:

• Five-plus years of hands-on content management system experience
• Experience with Adobe Experience Manager and Adobe Experience Platform
• Experience using Adobe Analytics, Google Analytics, and Adobe Target
• Understanding of website standards, accessibility, and AODA requirements
• Knowledge of SEO/AEO and Salesforce CRM and Marketing Cloud

Bring digital marketing platform management, analytics knowledge, and ecosystem planning skills to CI Financial’s transformation work.