Digital Product Director

As Digital Product Director at IDEO London, you shape AI-driven products as design material, guiding engagements from brief to market. You lead cross-functional teams and client relationships, building a scalable AI product practice in Europe amid evolving regulation. You balance human-centered design with business goals, navigating agentic systems and non-deterministic interfaces. You shape trust-based AI experiences and contribute to a culture of rigorous craft and responsible innovation.

• £90,000–£100,000 GBP
• in-person-first London studio with at least three days on-site
• flexible work arrangements
• commitment to diversity, equity, and inclusion
• opportunity to shape AI product practice in Europe
• collaborative, creative work environment

• Lead digital product engagements from brief through to market, ensuring quality, pace, and strong client relationships
• Act as main client point of contact on strategic accounts, building trust beyond the project team
• Direct multidisciplinary teams to maintain rigor and craft while moving work forward
• Help clients transition to AI-native design, focusing on agentic systems and human–AI collaboration
• Prototype and pressure-test concepts with live AI models to reveal user-AI interaction nuances
• Contribute to the AIx practice by developing tools, methods, and perspectives for responsible AI at scale
• Frame and scope follow-on work, expanding relationships and potential impact for IDEO
• Represent IDEO externally through talks, writing, and thought leadership on trustworthy AI and human-centered design
• Coach and mentor designers and product leads to foster excellent craft and client communication
• Scope opportunities and guide proposals for new engagements
• Engage with regulatory thinking to turn EU AI Act considerations into design opportunities
• Support cross-functional teams in fast-moving environments
• Maintain alignment with stakeholders while preserving the project’s point of view
• Lead in environments that require balancing rigour with imaginative prototyping

• Proven track record in leading and launching complex digital products, senior or director level
• Experience shipping AI-enabled products where AI meaningfully changes product capabilities and user experience
• Fluency in AI design, including agentic systems, LLM-powered capabilities, and human–AI interaction patterns
• Proficiency in Figma and early prototyping, including live models or coded proofs-of-concept
• Strong people leadership, talent development, and performance management
• Experience scoping new work, writing proposals, and presenting to senior clients
• Ability to navigate complex stakeholders and maintain strategic perspective
• Solid understanding of UX and interaction design across platforms
• Portfolio showing breadth in design and product thinking

• Strong leadership and team-building
• Stakeholder management and alignment
• Strategic thinking with client-facing confidence
• AI fluency in product design
• Agentic systems design
• LLM-powered capabilities