Director of Brand Planning & Data-Driven Strategy

WPP Media UK is seeking a Business Director - Brand to lead EE/BT brand planning, overseeing multi-product campaigns and Masterbrand, with a data-first approach and cross-functional collaboration.

The role requires 6–8 years of planning experience, mastery of tools (eTelmar, TGI, YouGov, WARC), and proven leadership of junior planners. You will own investment decisions, craft strategic responses to briefs, and partner with Activation and Analytics to drive performance.