Director Risk Performance Intelligence (Remote)

Does it bother you when a media team treats Amazon, Meta, and Google as three separate businesses with three separate budgets that never compete?
Are you the person who runs geo-holdouts before anyone asks, because you already know platform attribution is lying?
Freebird® is a 9-figure DTC brand serving over 2 million customers and redefining shaving for the modern consumer. We grow through paid media at scale - $50M+ annually across Meta, Google/YouTube, Amazon PPC, Walmart, and TikTok Shop. Were looking for a Director of Paid Media to lead our full ad portfolio: every channel, every dollar, one owner. Youll set the allocation strategy, build the measurement infrastructure, lead and develop the team, and drive sustainable customer acquisition and contribution margin growth across the full business.
Ad Portfolio Performance
~ Own $50M+ in annual ad spend across Meta, Google/YouTube, Amazon PPC, Walmart 1P & 3P, and TikTok Shop - every dollar under one owner.
~ Treat all channels on equal footing: the marginal Amazon dollar competes directly with the marginal Meta or Google dollar. Maintain portfolio-level efficiency targets: blended CAC, CM after marketing
~= Deliver sustained improvements in new customer acquisition, contribution margin, and profitable revenue growth across the full portfolio.

Build annual, quarterly, monthly, and promotional investment plans across all channels - grounded in company revenue targets, contribution margin, inventory, and growth objectives.
Determine where the marginal dollar goes using incrementality data, MMM outputs, and blended business results - not channel-level metrics or platform attribution.
Connect channel investment to downstream subscription performance: different channels produce subscribers with different LTV and churn profiles. Make confident allocation decisions with imperfect data; document the case and revisit as evidence accumulates.
Build and run a geo-holdout and incrementality testing program that proves what each channel is actually generating - not what platform attribution claims.
Reconcile platform-reported numbers against platform-agnostic measurement; Build measurement resilience as platform signals erode: first-party audiences, CRM-seeded targeting, and modeled conversion approaches that reduce dependence on platform attribution.
Lead channel buyers, analysts, and external agency relationships without becoming the primary operator in any account.
Absorb the Amazon PPC buyer into the Paid Media team; establish weekly buyer reviews, branded-first strategy, and budget authority at the Director level.
Evaluate the TikTok Shop agency relationship: own, restructure, or replace.
Performance Creative Partnership
Develop a strong point of view on the creative strategies required to unlock performance across Meta, Google/YouTube, TikTok, and Amazon listing surfaces.
Translate media insights into actionable creative briefs, feedback, and prioritization - including channel-specific and audience-specific angles.
Identify creative fatigue, messaging trends, and audience signals; partner with Performance Creative on what to test and build next.
Shape the cross-channel creative portfolio: the formats, messages, creators, and asset types needed to unlock performance across current and future channels.
Sequence and launch international market expansion with market-specific creative, attribution environments, and fulfillment constraints accounted for before committing scale spend.
Build disciplined testing frameworks with clear hypotheses, success criteria, measurement plans, and scaling thresholds before committing material budget.
Develop a retail media strategy across Walmart Connect and emerging retail media networks - not just the supply chain relationship, but the ad inventory opportunity.
Build the roadmap for expansion into TV/CTV, offline, native, direct mail, and other emerging channels based on incrementality, measurement readiness, and business impact.
Partner with the Amazon GM on promo calendar, catalog, and operational context while keeping all spend decisions inside Paid Media with clear guardrails.
Work with Creative, Analytics, CRO, Retention, Finance, and executive leadership to improve company-wide growth.
Communicate performance clearly across all channels: what changed, why it changed, what was learned, what action to take.
Portfolio blended CAC and CM after marketing improve year over year - across the full portfolio, not one channel.
CM after marketing holds at or above 40%.
MMM is operationalized as a live decision tool in partnership with Growth Analytics.
The paid media team has clear ownership at every level - you are not the primary operator in any account.
New channels (international, retail media, CTV) are launched with clear hypotheses, measurement plans, and scaling thresholds - not instinct alone.
Has personally managed marginal dollar allocation across Meta, Google, Amazon, and at least one additional channel simultaneously, treating them as competing inputs to a single portfolio - not separate businesses. Has designed and run geo-holdout and incrementality tests to prove what channels are actually generating beyond platform attribution. Has worked with or built mixed-media models as a live decision tool - not just a retrospective exercise.
Actively architects campaigns for algorithmic performance - Advantage+, Performance Max, and similar systems - rather than just not disrupting them; Understands how channel and creative mix shapes downstream subscriber LTV, churn rate, and payback period - makes spend decisions that reflect long-term subscriber value, not just cheapest initial conversion.
Strong creative instincts across paid social, search, and retail surfaces; provides actionable feedback that improves performance, not just directional preference.
Experience scaling TV/CTV, offline, native, direct mail, or emerging channels.
International market expansion - launching paid programs in new markets with market-specific creative and attribution constraints.
Experience building an in-house incrementality and MMM function from scratch.
Remote-first & flexible.
~ Medical, dental & vision insurance. Health coverage for you and your family.
~Join a profitable, high-growth brand where great ideas quickly become reality.
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