Growth Platform Manager - Mayo & Condiments

Description

About the position:

Join the Mayo and Condiments Team as a Growth Platform Marketing Manager and shape the next chapter of growth across our mayo portfolio. The Growth Platform Marketing Manager leads the Mayo agenda across EPDM, with end-to-end accountability for strategy, innovation pipeline, growth priorities and key cross-functional initiatives, working closely with the brand team to bring innovations to consumers.

Location:

London or Amsterdam

In brief, you are responsible for:

• Lead the Mayo strategy and innovation agenda, including identifying consumer, market and category opportunities, challenging existing thinking and defining where to play to drive sustainable growth.

• Own the short- and long-term Mayo innovation pipeline, prioritizing opportunities and translating consumer insights, business priorities and growth opportunities into clear innovation strategies, priorities and plans.

• Lead cross-functional innovation initiatives from opportunity identification through development and launch, ensuring strong collaboration across Brand, R&D, Insights, Sales, Finance, and other relevant functions.

• Partner closely with the brand team to translate innovation strategies and propositions into compelling campaign execution and consumer activation.

• Drive core value engineering initiatives, balancing topline growth with profitability and bottom-line impact.

• Manage and develop the Mayo Growth Manager, providing clear direction, coaching and challenge to build capacity and performance.

• Own core business and innovation routines, driving clear decision making, pace, quality and follow-through across the innovation agenda.

Requirements:

• 8+ years of relevant experience in marketing, innovation or a related commercial discipline, preferably within Consumer Goods/FMCG.

• Proven track record of identifying consumer opportunities and translating them into successful innovation strategies that drive brand and business growth.

• Strong strategic and commercial acumen, with the ability to assess opportunities, develop compelling business cases and make clear choices on where to play and where to invest.

• Proven ability to lead complex, cross-functional innovation initiatives from opportunity identification and strategy through development, launch and post launch evaluation.

• Strong stakeholder management, influencing and communication skills, with the ability to simplify complexity, challenge constructively, and create alignment across functions.

• Proactive, pragmatic and comfortable working in a fast-paced, iterative environment, with a strong bias towards action and learning.

Must-have qualifications & skills:

• Strong innovation and strategic thinking, with the ability to identify growth opportunities, challenge existing thinking and shape a clear innovation agenda and pipeline.

• Strong consumer, shopper and market understanding , with the ability to turn insights, trends and data into compelling, differentiated consumer propositions.

• Strong cross-functional leadership and influencing skills, with the ability to align Brand, R&D, Insights, Sales, Finance, Supply chain and external partners around a common ambition.

• Strong collaboration with Brand, working together to translate innovation strategy and propositions into compelling campaign and activation execution.

• Confident people leader, with experience developing others and fostering a positive, inclusive and high-performing team culture.

What we offer you:

• An ambitious employer; we only want the best for you.

• A fast career track like few other companies can match.

• A competitive salary and excellent bonus structure (above market); at Kraft Heinz we strongly believe and live by ownership and meritocracy.

• A hybrid working model: we believe the future of work is built on a modern, adaptable and agile workplace culture. You’ll work 3 days from our office in London or Amsterdam and 2 days from home, with an additional 20 days per year to work from anywhere you want.

• Additional benefits such as Commuting Allowance, Hybrid Work Allowance & Reimbursements, Bicycle & Gym Discount Plan, Employee Assistance Program and Supplemental Health Insurance.

• A wide range of discounts with KraftHeinz’s partnerships on fashion, electronics, travel and many more!

• Last but not least; there is always room for new insights: If you have an idea, please let us know, and we can put it into action!