GTM Implementation Lead

Client Infrastructure & Launch Coordination

The sX GTM Operating System is not a plug-in.

It is a structured transformation of how a B2B company operates commercially.

Before a client can “go live”, they must:

• Complete the GTM course
• Shift from gated demand generation to open-access visibility
• Define their Social, Email and Banner strategies
• Align leadership and run-of-show
• Prepare content pipelines
• Provide structured data for system configuration

This role coordinates that entire journey.

What You Will Be Responsible For

You will act as the structured interface between salesXchange and client GTM teams.

You will:

• Guide clients through pre-implementation phases
• Ensure course completion and comprehension
• Oversee open-access content transformation
• Coordinate Social, Email and Banner strategy planning
• Support proposal and presentation deck preparation
• Coordinate run-of-show design for live broadcasts
• Assist with studio planning (office and remote setups)
• Guide technical configuration steps
• Validate data-fill for environment configuration
• Be present for go-live transition

You are responsible for readiness.

Not just activity.

What This Role Is Not

• Not helpdesk
• Not a passive account manager
• Not a marketing assistant

It is structured implementation leadership.

Technical Expectations

You do not need to write Python.

You must:

• Be comfortable configuring software platforms
• Understand API key handling and secure configuration
• Be able to work through technical setup steps methodically
• Be capable of setting up Microsoft Graph integrations
• Understand CRM/ESP systems
• Be confident navigating Notion, automation tools and analytics platforms
• Know how to find accurate technical documentation and execute against it

You must be technically literate.

But not intimidated by systems.

• B2B GTM structures
• Sales and marketing team dynamics
• Executive communication
• Change management

You will frequently guide:

• CEOs
• CMOs
• Marketing managers

Clarity and authority matter.

What Excellence Looks Like

• You break complex transitions into structured phases
• You prevent clients from skipping critical preparation steps
• You anticipate implementation friction
• You keep momentum without rushing readiness
• You protect the integrity of the system

You understand that:

First 90 Days

In your first 90 days, you will:

• Complete the sX GTM Strategy Course
• Shadow implementation planning sessions
• Map full pre-live journey
• Create structured client readiness checklist
• Document integration setup playbooks
• Lead at least one guided implementation cycle

By Day 90:

You should be capable of independently guiding a client from commitment to go-live.

• B2B marketing operations
• RevOps or commercial operations
• Technical project management
• Implementation consultancy
• Martech integration experience
• SaaS onboarding leadership

Personality Fit

You must be:

• Structured
• Calm under pressure
• Direct
• Organised
• Commercially aware
• Technically confident

You will sit between:

Founder |Engineering |Client leadership

You must be able to operate at all three levels.

Why This Role Matters

The GTM Operating System only works if:

• Preparation is structured
• Strategy is aligned
• Technical configuration is correct
• Go-live is controlled

This role ensures that implementation matches architecture.

Engagement

We are open to:

• Permanent hire
• Senior contract role
• Fractional engagement initially

If you prefer leading transformation rather than executing isolated marketing tasks, we would welcome a conversation.

This role is not administrative. It is commercially consequential.

The GTM Implementation Lead directly influences whether a client successfully transitions to the sX GTM Operating System.

Compensation reflects that responsibility.

Base Salary (UK Indicative)

Mid-Level Implementation Lead

The exact level depends on:

• B2B GTM experience
• Implementation complexity managed
• Technical literacy
• Executive-facing confidence

This role should not be purely salary-based.

Implementation quality influences retention and expansion.

A performance layer may include:

• Performance-linked quarterly bonuses

This aligns incentives with commercial outcomes.

Compensation reflects:

• Responsibility for readiness
• Authority in structured implementation
• Commercial impact
• Ability to coordinate multiple modules
• Technical competence in configuration environments

This is not junior onboarding.

It is transformation leadership.

This role can evolve in structured stages.

Stage 1: GTM Implementation Lead

Focus:

• Single-client implementation cycles
• Module coordination
• Technical configuration oversight
• Controlled go-live execution

Primary responsibility:

Readiness and delivery discipline.

Stage 2: Senior GTM Infrastructure Lead

Focus expands to:

• Multi-client oversight
• Training junior implementation staff
• Strategic client advisory

At this level, you influence architecture improvements from field experience.

Stage 3: Head of GTM Infrastructure Delivery

Focus becomes:

• Team leadership
• Standardisation of implementation processes
• Capacity planning
• Quality control across deployments

You become responsible for delivery excellence across the platform.

Stage 4: Commercial Infrastructure Director (Optional Path)

If the organisation scales:

• Executive-level oversight
• Revenue-linked accountability
• Expansion strategy input
• Integration with engineering roadmap

This path moves from operational implementation to strategic infrastructure leadership.

Skill Expansion Along the Way

As the platform evolves, this role gains:

• Deeper system architecture understanding
• Exposure to backend and platform design
• Executive advisory experience
• Structured transformation authority
• Commercial leadership visibility

This is not a narrow marketing role.

It is commercial infrastructure leadership.

What We Do Not Offer

• Title inflation
• Bureaucratic management structures
• Rapid role churn

Progression is based on:

• Demonstrated implementation competence
• System clarity
• Commercial judgement
• Client trust

Why This Matters

The sX GTM Operating System requires disciplined transition.

The GTM Implementation Lead ensures:

• Systems are configured correctly
• Studio and content readiness align
• Technical integrations are validated
• Go-live is controlled

Compensation reflects that level of responsibility.

If you are motivated by structured transformation rather than marketing activity, this role provides meaningful scope.