GTM Solutions Engineer

• Lantern is seeking a GTM Solutions Engineer — a forward-deployed technical specialist embedded within the Growth Marketing function and serving as the primary systems owner for the entire Growth Marketing tech stack. This role owns the how: architecting integrations, deploying AI-powered and agentic automation, and ensuring Lantern’s marketing technology stack is scalable, measurable, and continuously improving
• Reporting to the Sr. Director, GTM Systems and embedded within Growth Marketing, you will:
• Act as an embedded technical owner for the Growth Marketing tech stack - partnering directly with Growth Marketing leadership to translate business needs into working solutions, leading every stage from requirements gathering and solution design through build, testing, and deployment with a high degree of autonomy
• Own, operate, and continuously improve the full Growth Marketing tech stack: HubSpot, Outreach, Nooks, ZoomInfo, Clay, and Salesforce – identify gaps and help shape where the stack goes from here
• Design and implement lead management workflows end-to-end: from initial intake and campaign execution through outbound engagement and conversion tracking, ensuring every handoff is instrumented and every outcome is measurable
• Build and deploy agentic and AI-powered solutions that eliminate manual process across top-of-funnel workflows - knowing when AI is the right answer and when a traditional integration is faster and more reliable
• Pilot new tools with rigor: develop a structured point of view on trade-offs and ROI, document your findings, and present clear build-vs.-buy recommendations to leadership
• Maintain a prioritized, visible systems roadmap - communicating what is in progress, what is next, and why, in a format that earns the trust of non-technical stakeholders
• Articulate system and workflow designs in Lucid or comparable diagramming tools, and explain those designs to non-technical marketing leaders in a way that is compelling and builds confidence
• Collaborate with the Salesforce Admin team and Salesforce Architect on CRM-side implementations - and bring hands-on Salesforce Flows experience (and Apex/SQL where needed) to accelerate delivery without waiting on others
• Be relentlessly organized: plan, test, and measure every solution with documented baselines and outcomes - so the team always knows what changed and whether it worked

Benefits

• Paid Vacation
• Health Insurance
• Health Savings Account
• Dental Insurance
• Vision Insurance
• Paid Parental Leave
• Short & Long Term Disability
• Life and AD&D Insurance
• Commuter Spending
• Retirement Savings Plan

The ideal candidate is a lead management expert who operates with a high degree of autonomy, brings hands-on AI maturity, and understands the Growth Marketing function as deeply as the tools that support itThey know when to apply AI and when traditional integrated solutions are the right answer - and can defend that judgment to leadership with data and convictionProven ability to pilot new tools, develop structured trade-off analyses and ROI assessments, and present clear build-vs.-buy recommendations to leadershipAbility to translate business requirements into measurable technical outcomes - and communicate system designs clearly and compellingly to non-technical marketing leadershipDemonstrated, shipped AI and agentic automation experience applied to GTM or revenue operations workflows - with a clear, defensible point of view on when AI is and isn’t the right answerProven ability to instrument lead tracking end-to-end and surface actionable conversion analytics to team managers - with an understanding of what it takes to build and sustain lead data quality across integrated systemsExperience maintaining a prioritized, visible systems roadmap that keeps stakeholders informed and initiatives properly scoped before work beginsA minimum of 5 years owning or deeply administering a B2B growth marketing tech stack (CRM, sales engagement, data enrichment, & marketing automation tools)Hands-on production experience with ClayDemonstrated ability to operate autonomously across the full project lifecycleFirst-hand lead management experience - supporting lead intake, campaigns, outbound sales engagement, and tracking leads through to conversionYou care deeply for your customers are driven to keep HUMANITY in all decisions. Your customers aren’t just the individuals using your product. They are the driving factor in your motivation to make a changeYou thrive in a Team Environment. Collaboration is key in innovation and creating changeIntegrity guides you in life. Focusing on the TRUTH vs. giving people the answers they want to hearYou use LOGIC in your decision making and understand that progress is critical to making change. You focus on the execution of your content while balancing a fast-paced environment and you take the time to celebrate both the small & big winsYou have the GRIT, drive and ambition to tackle big problems. Big problems require big ideas and a team that supports new ideas

INCLUSION is a core tenant of your personal beliefs.

A diverse and inclusive environment is incredibly important to you.

You understand and desire to be a part of a diverse team with different experiences and perspectives & you cherish the differences in each individual that you interact with

Hands-on experience with HubSpot, Outreach and ZoomInfo are nice to haveSalesforce experience building moderately complex Flows in a production environment and familiarity with Apex and/or SQL for custom logic is strongly preferredExperience with Nooks or comparable AI-powered sales engagement platforms are nice to have