Lead Data Analyst – Global Viewing & Audience Insights

In this role you will steer the Global Viewing team’s data and insights strategy, establishing a robust, unified measurement framework for content performance across territories. You’ll triangulate ratings, market intelligence, and social sentiment to deliver a 360-degree view that informs decision-making and revenue efforts. As a strategic partner to Global Sales, Global Content, and Production Labels, you shape data narratives that drive commissioning, renewal, and go-to-market strategies. You’ll lead with automation and data quality to scale insights across the business.

• Flexible working
• Generous holiday allowance
• Annual bonus opportunity
• Competitive pension contribution
• Save as you earn / share purchase
• Wellbeing and volunteering days

• Define the roadmap for standardized viewing metrics across key territories and harmonize datasets for a consistent global view
• Develop methodologies to address data blind spots and augment performance using alternative sources
• Define data integrity rules and requirements for data pipelines and catalogue alignment
• Collaborate with tech teams to build automated data pipelines and self-serve dashboards
• Provide objective content performance reporting and early risk signals to leadership
• Create sales-oriented analyses to test and refine go-to-market tactics
• Use historical benchmarking for realistic success metrics in renewals and new commissions
• Act as strategic partner to 60+ production labels with data-driven insights to support creative and sales decisions

• Strategic Data Leadership with a track record of transforming manual reporting to automation
• Advanced SQL; expert data visualization with Looker, Tableau, or PowerBI
• Experience with global viewing datasets (BARB, Nielsen, AGF, Mediametrie, Oztam) and harmonizing linear/non-linear/SVOD data
• Experience designing data workflows, pipelines, warehousing or dashboards with engineering collaboration
• Proactive problem-solving to develop proxy metrics when data is unavailable
• Strong stakeholder management across Content, Sales, and Production
• Knowledge of global media landscape (Linear, AVOD, SVOD) and measurement currencies
• Forecasting and modelling experience; ability to build predictive insights
• Commercial collaboration with Sales to drive revenue using data-driven narratives
• Understanding of content performance drivers and how to translate data into qualitative conclusions

• Leadership and mentoring
• Strong communication tailored to diverse audiences
• Collaborative and proactive mindset
• SQL
• Looker
• Tableau