Lead, Digital Experimentation & A/B Testing

British Airways is seeking a Digital Experimentation Lead to own and scale our experimentation programme across ba.com and the app. You’ll lead a small team, collaborate with product, technology and agency partners, and champion testing as the driver of customer impact and commercial performance.

You’ll run A/B and multivariate tests using tools such as Adobe Target and Optimizely, build communities of practice, and ensure insights inform product decisions with rigorous data analysis.