Lead Product Manager – Data Products

As Lead Product Manager for Data Products, you own BrandIndex and drive its strategy, roadmap, and commercial success within YouGov’s global Data Strategy team. You’ll collaborate with engineering, data science, research, and commercial units to scale data products and improve data quality and capabilities. You shape product design, methodology, and evolution, balancing business priorities with customer value. This role offers impact across a global network and a mission to turn rich data into market-leading insights for clients.

• Own the full product lifecycle from discovery to retirement for BrandIndex and related data products.
• Define requirements, success metrics, and go-to-market plans for initiatives.
• Monitor performance using customer, usage, and commercial data to prioritise and improve.
• Collaborate with the commercial team on positioning, packaging, and adoption.
• Develop and maintain the product roadmap with clear deliverables and measurable outcomes.
• Identify growth opportunities, market trends, and customer needs to inform investments.
• Build business cases to support prioritisation and portfolio decisions.
• Act as product owner for BrandIndex, guiding design, methodology, and evolution.
• Build strong cross-functional relationships across product, engineering, data science, research, marketing, and commercial teams.
• Lead cross-functional delivery, balancing business needs with technical constraints and customer requirements.
• Communicate strategy, priorities, risks, and trade-offs to stakeholders at all levels, including senior leadership.
• Serve as a subject matter expert on BrandIndex across the organisation.
• Gather and synthesize customer, market, and competitive insights to identify opportunities and improvements.
• Stay aware of developments in market research, consumer insights, data products, and emerging technologies.
• Ensure customer needs remain central to decisions and roadmaps.

• 7-10+ years in product management with data products, analytics, or tech businesses.
• Proven track record of delivering roadmaps from concept to launch and ongoing enhancements.
• Experience working with global, cross-functional teams and influencing senior stakeholders.
• Experience in market research, consumer insights, media measurement, adtech, or related data environments is advantageous.
• Degree-level education in Business, Social Science, Data Science, Engineering, Computer Science, or related discipline; MBA or advanced technical qualification advantageous.
• Recognised as a subject matter expert with thought leadership shaping product direction.

• Strategic thinker with commercial awareness and execution focus
• Effective influencer, able to align stakeholders and functions
• Excellent communicator capable of simplifying complex concepts
• Strong product management experience in data, analytics, SaaS, or tech-enabled environments
• Understanding of product strategy, roadmap planning, prioritisation, and lifecycle management
• Ability to work with engineering, data science, research, and commercial stakeholders to deliver scalable solutions