Lifecycle CRM & Automation Specialist (SMS/WhatsApp)

Arena Racing Company is searching for a Lifecycle / Automation CRM Executive to own and scale automated customer journeys across our racecourses and venues. You will build journeys, activate first-party data for paid media and expand channels with SMS and WhatsApp while testing for revenue opportunities.

You will work in a hybrid arrangement with the marketing team, data and external partners to improve segmentation, reporting and CRM best practice in a fast-paced sports entertainment