Marketing Data Infrastructure Analyst

Build marketing data infrastructure at Toptal using SQL and Tableau while working remotely with teams based around the globe. Turn acquisition data into decisions.

As a Marketing Analyst, you will support new businesses and acquired companies through Toptal’s Business Analytics Center of Excellence. You will connect paid advertising, revenue, and operations through tracking, attribution, reporting, and analysis. The work includes Google Analytics, Google Ads, marketing metrics, and business models.

Key Responsibilities:

• Build and maintain marketing data infrastructure
• Integrate tracking across Google Analytics and Google Ads
• Write SQL scripts and create Tableau reports
• Define LTV, CAC, ROAS, and payback metrics
• Translate analysis into marketing recommendations

Requirements:

• Bachelor’s degree required
• Three or more years in marketing analytics
• Experience owning tracking, attribution, pipelines, and reporting
• Proficiency in SQL and BI tools
• Hands-on Generative AI experience for analysis and reporting

Apply marketing analytics, SQL, Tableau, and infrastructure expertise to connect paid acquisition with business performance at Toptal.