Marketo Technical Lead

£525/day (Inside IR35) Fully Remote (UK based candidates only)

Our client, a top global organization, is looking for an experienced Marketo Technical Lead / Expert to lead the design, implementation and optimisation of enterprise marketing automation solutions using Adobe Marketo Engage and Leadoo. This is a senior, customer-facing technical consulting role requiring strong expertise in Marketo administration, campaign architecture, lead lifecycle management, marketing automation and MarTech integrations . You will work directly with customer stakeholders and executive teams, providing technical leadership, defining solution strategies and driving platform adoption.

Key Responsibilities

• Lead the design, implementation and optimisation of Adobe Marketo Engage and Leadoo solutions .
• Define and govern lead lifecycle management, lead scoring, segmentation, nurture programmes and marketing automation strategies .
• Architect and implement integrations between Marketo, CRM platforms, Customer Data Platforms (CDPs) and other MarTech systems .
• Lead the technical design and execution of marketing campaigns, engagement programmes, email automation and personalised customer journeys .
• Drive platform adoption, campaign effectiveness and continuous improvement of marketing automation capabilities.
• Act as the primary customer-facing Marketo technical consultant , engaging directly with senior stakeholders and directors.
• Conduct requirements discovery workshops, translate business needs into technical solutions and provide strategic MarTech recommendations.
• Collaborate with offshore delivery teams, customer technical teams and marketing stakeholders across Europe and North America.
• Provide technical leadership, mentoring and best-practice guidance to engineering and marketing automation teams.
• Ensure platform scalability, performance, data quality, governance and integration reliability .
• Support technical estimations, solution roadmaps, implementation planning and Agile delivery.
• Define and optimise reporting, analytics, campaign attribution and marketing performance measurement.
• Extensive hands-on experience with Adobe Marketo Engage administration, configuration and technical implementation .
• Strong experience with Marketo Campaign and Program Management .
• Expertise in Engagement Programs, Nurture Streams and automated customer journeys .
• Strong understanding of Lead Lifecycle Management, Lead Scoring and Segmentation .
• Experience designing and implementing Email Marketing Automation .
• Knowledge of Dynamic Content, Personalisation and campaign optimisation .
• Experience with Marketo Reporting, Analytics and attribution .
• Strong understanding of Marketo database management, data quality and governance .

Technical Integration & MarTech Architecture

• Strong hands-on experience with Marketo REST APIs .
• Experience integrating Marketo with CRM platforms such as Salesforce or Microsoft Dynamics 365 (D365) .
• Knowledge of Customer Data Platform (CDP) integrations and wider MarTech ecosystems.
• Experience with data mapping, synchronisation and integration troubleshooting .
• Understanding of web tracking, attribution and marketing analytics .
• Working knowledge of HTML/CSS for email templates and landing pages .
• Understanding of SQL and data analysis .
• Strong experience designing scalable MarTech solutions and integration architectures .

Leadership & Consulting

• Proven experience as a Marketo Technical Lead, Marketo Architect, Marketo Consultant or MarTech Solution Architect .
• Strong client-facing consulting and stakeholder management experience.
• Ability to engage with senior customer stakeholders, directors and executive teams .
• Experience leading requirements discovery workshops and technical solution discussions .
• Experience coordinating offshore and customer technical delivery teams .
• Strong cross-functional leadership, communication and problem-solving skills.
• Experience integrating Adobe Marketo Engage with Microsoft Dynamics 365 (D365) in large, complex enterprise environments.
• Experience designing and supporting complex Marketo-to-CRM data synchronisation and integration architectures .
• Knowledge of enterprise-scale marketing automation transformation and platform adoption.
• Experience working with distributed delivery teams and stakeholders across multiple regions.