MarTech Analytics Lead: Tagging & Insights

Manulife Financial is seeking a MarTech Sr. Technical Analyst to support tagging, analytics governance, and Adobe Marketing technology integration across our U.S. and global platforms.

You will collaborate with digital channel owners and IT to drive standardized tagging and data extraction. You will implement tagging architectures for Adobe Analytics, AEP, and related tools, develop data layer specifications, and ensure compliance with privacy controls.