Media Planner Data Analytics

Use data and human insights as a Media Planner at Starcom, developing plans and optimizing campaigns for client business objectives. Work across Canada.

As a Planner within Publicis Media, you will manage media plans from strategic development through execution. Analyze marketing, competitive, industry, and human insight data to shape recommendations. Apply media research, critical thinking, and strong analytical abilities while coordinating with internal specialty teams and external partners.

Key Responsibilities:

• Gather and analyze marketing, client, and competitive data
• Recommend multimedia budget allocations using media alternatives
• Maintain campaigns and prepare performance documents
• Communicate objectives and execution guidelines to specialty teams
• Present plans to client brand groups

Requirements:

• Bachelor's degree in a relevant discipline preferred
• One to three years of media experience
• Strong written, verbal, and presentation skills
• Critical thinking, problem-solving, analytical, and mathematical abilities
• Proficiency with media systems and Microsoft Office

Bring media planning, research, analytics, and campaign optimization skills to Starcom's client-focused communications planning team.