PPC Analyst Google Meta Campaigns

Own Google Ads and Meta Ads performance as a PPC Analyst with 123Dentist, working four days in office on campaigns across Canada.

Reporting to the Director, Digital Marketing, you will plan, execute, and optimize paid campaigns across the 123Dentist network. The role combines keyword research, audience targeting, bid management, and performance analysis. You will translate Google Analytics data into actionable recommendations while supporting clinic growth.

Key Responsibilities:

• Manage Google Ads and Meta Ads accounts across the network
• Conduct keyword research, ad grouping, and audience targeting
• Optimize bids, audiences, campaigns, and return on investment
• Monitor metrics and recommend strategic performance improvements
• Build tracking and reporting frameworks for campaign outcomes

Requirements:

• Degree in Business, Marketing, or relevant field
• Two or more years managing Google Ads campaigns
• Two or more years managing Meta Ads campaigns
• Google Ads and Meta Ads Certifications
• Proficiency with Google Analytics, Tag Manager, and reporting tools

Bring paid media expertise, analytical thinking, and campaign optimization skills to 123Dentist's national digital marketing team.