Search and Discovery Analyst

• Conduct technical SEO audits covering crawlability, indexation, structured data and site health across search and AI platforms
• Identify internal linking, entity and semantic optimisation opportunities
• Support testing and experimentation to improve visibility across search, LLMs and AI answer engines
• Produce regular search and AI visibility performance reports with insights, trends and recommended actions
• Work with Product & Technology on technical SEO improvements and monitor site performance
• Create entity-led content briefs optimised for search performance, AI citability and audience intent
• Conduct content, topic and competitor audits
• Identify opportunities to improve topical authority, semantic coverage and discoverability
• Use search, AI discovery and audience insight to improve journeys from discovery to registration, newsletter sign-up, subscription and repeat engagement
• Support the Audience Development Lead on owned-channel initiatives
• Monitor Google algorithm updates, AI Overviews, LLMs and emerging best practice
• Champion testing and learning by proposing ideas, experiments and recommendations
• Share insights and performance updates with editorial teams and stakeholders
• Support training and playbooks embedding best practice across the business

Requirements

• Solid hands-on experience in technical SEO and content optimisation
• Ability to identify opportunities and turn insight into action
• Passion for search and AI discovery
• Curiosity to explore new technologies and test emerging techniques
• Proactive, analytical mindset
• Ability to use insight from multiple sources to tell a clear story and make practical recommendations
• Strong Excel proficiency
• Experience with Ahrefs, Screaming Frog, Google Search Console and Google Analytics
• Experience with AI visibility platforms such as Profound, Peec AI or Ahrefs Brand Radar is beneficial
• Willingness to learn and experiment
• Strong communication and stakeholder management skills
• Ability to present findings and collaborate with editorial, product and technology teams

Core Competencies

Demonstrates expertise in technical SEO audits, content optimization, and performance reporting, with a strong focus on search and AI visibility. Proficient in using data-driven insights to enhance user journeys and improve site performance across various platforms.

Highest-signal resume keywords

• Technical SEO
• Content Optimization
• Google Analytics
• Ahrefs
• Stakeholder Management

Hard Skills

• Technical SEO Audits
• Content Audits
• Data Analysis
• Entity Optimization
• Crawlability
• Indexation
• Structured Data
• Performance Reporting
• AI Discovery
• Semantic Coverage

Soft Skills

• Analytical Mindset
• Proactive Approach
• Strong Communication
• Curiosity
• Collaboration

Industry Keywords

• Search Visibility
• AI Platforms
• Audience Development
• Google Algorithm Updates
• Testing and Experimentation

Tools & Technologies

• Ahrefs
• Screaming Frog
• Google Search Console
• Google Analytics
• Profound
• Peec AI