Senior CRO Lead — Cross‑Platform Funnel Growth

Betty, a leading entertainment company, seeks a senior CRO Lead to own the acquisition funnel from visit to deposit across iOS, Android, and Web. This hands-on IC role designs experiments, writes specs for the dev team, and measures results independently to boost registrations and first deposits.

You'll drive optimization of registration flows, home/landing pages, and checkout experiences, while managing GTM/Segment tracking, GA and Tableau analysis, and cross-functional alignment with