Senior Data Analyst II

In this role you lead advanced analytics to uncover insights across the customer lifecycle and support business growth. You translate data into clear recommendations, partnering across teams to foster a data‑informed decision culture. You will deliver measurable impact through analysis, experimentation, and strategic insight. You mentor analysts and influence campaigns and investments, contributing to growth through data-driven strategy.

• country-specific benefits
• disability accommodation available
• inclusive hiring process

• Lead multi-source analysis across acquisition, engagement, retention, and lifecycle to identify growth drivers and trends
• Design and maintain executive dashboards and KPI frameworks; automate reporting and performance narratives
• Diagnose journey performance (triggers, paths, drop-offs, fatigue) and recommend optimisation actions
• Partner with MarTech, Data Engineering, and Ops to ensure scalable, high-quality data and governance
• Translate analytics into clear commercial recommendations influencing campaigns and investment decisions
• Set and embed best practices in measurement, experimentation, and KPI design
• Mentor analysts and promote a data-driven culture across the marketing function
• Support strategic planning through insight-led portfolio and customer-value growth recommendations

• Advanced SQL and strong experience with analytics tools, statistical methods, and enterprise dashboards
• Expertise in A/B & MVT testing, attribution models, lifecycle metrics, and causal analysis
• Experience with CDPs, journey orchestration, segmentation, and identity/data privacy practices
• Strong skills in data visualization tools (Power BI, Tableau, Oracle Analytics) and advanced Excel
• Proven ability to convert complex data into clear, actionable insights for senior stakeholders
• Solid understanding of data governance, quality, and GDPR-compliant data handling
• Commercial mindset with experience influencing decisions in complex/global environments
• Excellent communication and storytelling skills with focus on measurable business impact

• communication
• storytelling
• stakeholder management
• Advanced SQL
• analytics tools
• A/B testing