Senior Data Analyst & Team Lead, Ecommerce Insights

Digital Waffle in Hereford is seeking a Senior Data Analyst to lead a small analytics team and deliver advanced data solutions. You will build data models, dashboards and automated analytics workflows, mentoring junior analysts and supporting stakeholders with clear, data-driven recommendations.

The role focuses on translating data into actionable insights that improve commercial performance, while collaborating on the wider analytics roadmap and enhancing BI tools and processes.