IT & Software

Senior Digital Product Analyst

Harnham

London · Greater London · United Kingdom

Overview

In this Senior Digital Product Analyst role, you’ll measure and optimise digital product performance across a broad brand portfolio. You’ll work within the Product Analytics pillar, partnering with stakeholders to drive insight-led decisions. You’ll lead on on-site analytics, journey analysis and A/B testing as part of expanding the group’s data capabilities. This role offers hands-on influence in a fast-growing retail group, with exposure to GTM, GA4/Adobe Analytics and a move to a GCP setup.

Responsibilities
  • Measure and optimise digital product performance across the brand portfolio
  • Conduct on-site customer journey analysis and track key metrics
  • Collaborate with the Digital Implementation team (GTM) and ensure accurate tagging and data collection
  • Lead and mentor two junior team members
  • Support experimentation through A/B testing and data-driven decision making
  • Partner with stakeholders to translate data insights into product improvements
  • Contribute to the ongoing data platform setup and migration to Google Cloud Platform
Key requirements
  • Proficiency in Google Analytics 4 or Adobe Analytics
  • SQL/BigQuery experience
  • Strong web/digital/product analytics with on-site journey focus
  • Experience collaborating with GTM implementation teams
  • Exposure to AB testing
  • Experience leading or mentoring junior analysts
  • Cross-functional collaboration
  • Strong communication
  • Problem-solving mindset
  • Google Analytics 4 or Adobe Analytics
  • SQL/BigQuery
  • Web/digital/product analytics

Reference: WJ-747_30174007

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