Senior Digital Transformation Analyst

Ready to shape the future of our digital landscape? As a Senior Digital Transformation Analyst, you’ll turn complex challenges into seamless, scalable solutions that drive our business forward.

Full-time

Closes 14/10/2026

The Business Optimisation Team within the Digital Transformation Department drives end-to-end digital transformation initiatives, coaches initiative leaders, and acts as a strategic partner to embed sustainable enterprise capabilities across business domains. This team focuses on creating long-term value rather than short-term fixes.

The role involves meticulous, solution-oriented work. It requires mentoring functional leads and project owners, while partnering with domain leaders to assess capability maturity and co-design target operating models. The focus remains on enhancing organisational competencies to ensure our digital evolution is both robust and sustainable.

This role is eligible for inclusion in our hybrid work from home policy.

Preferred Skills and Experience

Extensive experience in Digital Transformation, Business design, Management consulting, or Enterprise capability development

Matrix leadership, leading project leads, facilitating cross-functional squads, and coaching peers without direct authority

Target Operating Model (TOM) design, capability maturity assessments, and business architecture mapping

Proficiency in at least 3 of the following: Business Analysis, Data Management & Governance, Business process re-engineering, and solution optioneering

Advanced data-driven decision-making, root-cause analysis, workflow modelling, and commercial impact evaluation

Stakeholder management, with the ability to influence executive sponsors and translate technical concepts into strategic business narratives

Value-tracking frameworks, OKRs, and benefit realisation metrics

Industry frameworks such as DCAM, TOGAF, DAMA, or Scaled Agile Frameworks

Formal coaching or agile leadership training such asLean Six Sigma, Agile Coaching, OKR Coaching

Modern data visualisation such asTableau, Power BI) and workflow design tooling such as Miro, Lucidchart, Jira

What you will be doing

Lead complex, cross-functional transformation workstreams from discovery through to value realisation

Structure ambiguous business challenges into actionable roadmaps, milestones, and measurable outcomes

Mentor, coach, and guide functional leads and project owners across various business units

Provide frameworks, governance, and tools to empower initiative leads to manage their own transformation deliverables effectively

Partner with domain and operational leaders to assess capability maturity, identify structural gaps, and co-design target operating models

Ensure initiatives directly enhance organisational competencies rather than creating one-off solutions

Establish value-tracking frameworks, OKRs, and benefit realisation metrics

Conduct deep-dive quantitative and qualitative analyses to monitor progress, remove blockers, and report transparently to leadership

Champion sustainable change management practices, facilitating alignment workshops and executive readouts

Facilitate cross-functional working groups to ensure long-term adoption of new operating rhythms and digital tools

Hiring Statement

At bet365, we're committed to creating an environment where everyone feels welcome, respected and valued. Where all individuals can grow and develop, regardless of their background. We're Never Ordinary, and we're always striving to be better. If you need any adjustments or accommodations to the recruitment process, at either application or interview, please don’t hesitate to reach out.

We are a unique global operator with passion and drive to be the best in the industry. Our values form the foundation of culture and shape the unique way that we work. People are our superpower and we support you to be the best you can be.