Senior Solution Architect - Sales & Marketing

As Senior Solution Architect, you will define and lead the end-to-end technical design of WPP’s global Microsoft Dynamics 365 CRM platform. You will ensure the solution is scalable, secure, and high-performing while aligning with enterprise architecture and CRM roadmap. You’ll translate complex business needs into robust designs and drive the consolidation of legacy CRM systems across agencies. You’ll partner with cross-functional teams to create an integrated platform that balances global consistency with local flexibility, enabling growth across markets and clients. This role offers a chance to shape a enterprise-scale transformation within a leading global partner to top brands.

• Lead end-to-end architecture and technical design of the global Dynamics 365 CRM platform
• Define technical standards, design patterns, and specifications for customisation, configuration, extensions, and integrations
• Translate business requirements into scalable, secure, high-performing solutions within the Dynamics ecosystem
• Partner with the Global CRM Systems & Data Integration Lead to establish integration patterns across key enterprise systems
• Oversee data migration design from multiple legacy CRM platforms ensuring integrity and quality
• Provide technical leadership to development teams, SI partners, and external vendors
• Evaluate Dynamics 365 capabilities, add-ons, and Azure services aligned to programme objectives
• Ensure security, performance, scalability, and maintainability standards
• Identify and mitigate technical risks and dependencies across architecture
• Contribute to Design Authority and Programme Board discussions and articulate architectural decisions
• Support release planning and market onboarding by ensuring technical readiness and resilience

• Proven experience delivering large-scale, global CRM transformation programmes
• Deep expertise in designing and implementing Microsoft Dynamics 365 solutions (Sales, Service, and Marketing modules preferred)
• Strong understanding of cloud architecture patterns for enterprise applications
• Hands-on experience with Azure services (Functions, Logic Apps, Data Factory)
• Solid knowledge of data modelling, migration strategies, and data governance in CRM
• Ability to translate complex business requirements into structured, technically sound designs
• Excellent communication and stakeholder management skills
• Experience collaborating with SI, development teams, business analysts, and functional leads in a global environment
• Pragmatic, outcome-focused mindset with emphasis on sustainability and technical excellence
• Confident in making informed technical trade-offs and articulating business impact

• communication
• stakeholder management
• collaboration
• Microsoft Dynamics 365 (Sales, Service, Marketing modules)
• Azure services (Functions, Logic Apps, Data Factory)
• Data modelling