Specialist, Digital Solutions

Role Overview:

The Specialist, Digital Solutions leads the technical business analysis and solution requirements function for personalization use cases. This role translates journey and business requirements into detailed data, trigger, integration, QA, and delivery requirements needed to enable activation. Working across portfolios, the role confirms data availability, identifies technical gaps, coordinates with partner teams, and ensures use cases are fully enabled and launch-ready. Reporting to the Director, Marketing Technology Solution Design & Enablement, the Specialist leads or coordinates resources responsible for solution requirements, data validation, integration readiness, and QA support.

Why This Role Matters:

This role ensures personalization work is technically grounded before it reaches activation. It reduces delivery risk by making sure data, triggers, integrations, and QA requirements are understood, validated, and ready.

Position Responsibilities:

Technical Requirements and Solution Readiness

• Translate business and journey requirements into technical and operational requirements.
• Define data needs, trigger logic, eligibility rules, suppression requirements, integration needs, and QA expectations.
• Confirm data availability and identify gaps that may impact delivery. Partner with technical teams to resolve missing attributes, triggers, integrations, or data flow issues.

Delivery Coordination

• Coordinate across data, technology, activation, measurement, and business teams to support use case readiness.
• Build workback plans for technical dependencies and validation steps.
• Track risks, blockers, and open decisions related to technical enablement.
• Ensure requirements are clear before use cases move into build.

QA and Governance

• Establish QA plans for data flows, audience logic, triggers, integrations, and measurement setup.
• Support testing and launch readiness reviews.
• Troubleshoot issues during build, QA, launch, and early post-launch monitoring.
• Improve standards, documentation, and repeatable solution patterns.

Required Qualifications:

• 5+ years of experience in business analysis, marketing technology, solution enablement, data enablement, personalization, or technical delivery.
• Strong understanding of customer data, audience logic, campaign triggers, integrations, QA, and activation workflows.
• Experience translating business requirements into technical requirements.
• University or college degree in marketing, communications, business, or a related field of study
• Strong analytical, documentation, and problem-solving skills.
• Ability to coordinate across technical and non-technical stakeholders.

When you join our team:

• We’ll empower you to learn and grow the career you want
• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words
• As part of our global team, we’ll support you in shaping the future you want to see

#LI-Hybrid

The role being advertised is an existing vacancy.

マニュライフとジョン・ハンコックについて

マニュライフ・ファイナンシャル・コーポレーションは、「あなたの未来に、わかりやすさを」を提供する、国際的な大手金融サービスプロバイダーです。当社について詳しくは、

マニュライフは機会均等を是とする雇用主です

マニュライフ/ジョン・ハンコックでは、多様性を受け入れます。私たちは、サービス提供先であるお客さまと同様に、多様な人材を引きつけ、育成し、定着させ、文化や個人の力を受け入れる包括的な職場環境を促進するよう努めています。当社は公正な採用、定着、昇進、報酬に努めています。当社のすべての慣行およびプログラムは、人種、祖先、出身地、肌の色、民族的出自、市民権、宗教または宗教的信念、信条、性別（妊娠および妊娠関連の状態を含む）、性的指向、遺伝的特徴、退役軍人としての地位、性自認、性に関する表明、年齢、婚姻状況、家族状況、障害、または適用法で保護されるその他の要因に対する一切の差別を行うことなく管理されます。

雇用への平等なアクセスを提供するために、障壁を取り除くことが当社の優先事項です。人事担当者は、応募者が応募プロセス中に合理的配慮を要求する場合に協力します。配慮要求のプロセス中に共有されるすべての情報は、適用される法律およびマニュライフ/ジョン・ハンコックのポリシーに準拠した方法で保存および使用されます。申請プロセスにおいて合理的配慮を要求するには、 までご連絡をお願いします。

Referenced Salary Location

Toronto, Ontario

Working Arrangement

ハイブリッド勤務

Salary range is expected to be between

$73,725.00 CAD - $122,875.00 CAD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.