Technical Product Specialist (TPS) - Performance
TikTok
Overview
In this role you will troubleshoot advertising delivery and performance issues across advertiser-facing products, acting as a bridge between advertisers, internal teams, PMs, and RDs. You will help scale support processes, build playbooks, and maintain dashboards to resolve delivery problems. You’ll work across regional and global teams to balance standards with local needs and support the launch of new ad products. This role offers impact by shaping product support workflows and data-driven issue resolution.
Responsibilities- Investigate technical and product issues raised by internal stakeholders and advertisers focused on campaign delivery and performance symptoms
- Support launch and adoption of new advertising products by creating enablement resources and troubleshooting guides
- Contribute to ticket quality review, knowledge management, and cross-regional support process improvements
- Extract and organize feedback from tickets and data platforms by type, scale, impact, and priority
- Translate advertiser pain points into actionable inputs for Product and Engineering, including reproduction conditions and priority
- Collaborate with regional product and support teams to balance global troubleshooting standards with local market requirements
- Understanding the ad delivery flow from creation to attribution and where anomalies occur
- Ability to distinguish advertiser setup issues, policy changes, data delays, incidents, and market fluctuations
- Proficiency in time-series comparison, segmentation, funnel breakdown, and WoW/DoD movement to locate anomalies
- Tracking metrics: spend, impressions, clicks, conversions, CPA, CVR, CTR, budget utilization
- Provide Product and Engineering with clear reproduction conditions, affected scope, evidence, and prioritization rationale
- Cross-functional collaboration
- Structured problem solving
- Clear written and verbal communication
- Time-series analysis
- Data-driven troubleshooting
- Experience with ticketing systems and data platforms
Reference: WJ-747_30135173