VP of Growth, DTC - P&L Lead for Shopify & TikTok

Zazu Digital Talent is partnering with a leading consumer products business to recruit a VP of Growth. This role will own the full DTC P&L across Shopify and TikTok Shop, drive paid acquisition, and build a high-impact growth team.

The objective is to elevate the DTC engine into a much larger, highly profitable part of the business. You will own the DTC growth strategy, scale revenue across Shopify/TikTok Shop, and oversee retention, AOV, and content-driven performance.