IT & Software

Web Analytics Implementation Analyst

Channel 4

London · Greater London · United Kingdom

Overview

In this role you will ensure Channel 4’s digital products are accurately instrumented to measure user behavior. You will translate business questions into tracking specifications and oversee implementation, QA, and release processes. You collaborate with Product, Technology, agencies and Insights specialists to maintain trusted, governed analytics across web, mobile, consoles and TV platforms. You help shape the analytics roadmap and promote high-quality reporting across environments. This is a data-driven opportunity to impact decision-making at the heart of Channel 4’s strategy.

Responsibilities
  • Translate business requirements into technical tracking specifications and versioned data-layer contracts.
  • Support Adobe Analytics implementation across web, mobile apps, consoles, and TV platforms.
  • Coordinate third-party and agency teams to meet reporting standards and quality.
  • Oversee testing and QA for tracking implementations, including payload verification.
  • Own the change log and release notes for analytics across environments.
  • Create and manage robust technical documentation and end-to-end processes.
  • Develop reporting to reveal business insights using governed datasets.
  • Provide progress updates on scope, risks, decisions and impacts.
  • Collaborate with Report Developers and Power BI model developers to align metrics and datasets.
  • Work with Technology BI and Data Engineering on data readiness and smooth environment promotion.
  • Share knowledge through guides and collaborative activities to raise consistency and quality.
Key requirements
  • Demonstrable experience implementing and administering web/app tracking tools (e.g., Adobe Analytics, mParticle).
  • Strong HTML and JavaScript knowledge for tracking specification and validation.
  • Experience across full project life cycle with tight deadlines.
  • Experience specifying tracking across multiple platforms (web, iOS, Android, set-top boxes, Smart TV, gaming consoles).
  • Ability to work with third-party technical agencies to meet reporting needs.
  • Attention to detail; experience with advanced Adobe Analytics features (e.g., processing rules, segmentation).
  • Documentation discipline and release/change management experience.
  • Collaborates effectively with Technology BI, Data Engineering and reporting teams.
  • collaboration
  • attention to detail
  • clear communication
  • Adobe Analytics
  • mParticle
  • JavaScript

Reference: WJ-747_30150865

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